Use the comments to add other lead generation MaSP companies.
- Interpolls, Pasadena, CA
- Matchpoint
- Tiburon Media, Tiburon, CA
- Trouve Media, San Mateo, CA
- ValueClick
Distinction between promo and lead generation companies. Promo often requires multiple registrations with advertisers before qualifying for a contest. Lead generation shares registration among many parties.
IAB and FTC working on stronger language for full disclosure, opt out for these campaigns.
