The New Economics of Advertising

July 4, 2008

NEWS: JWT Wins Microsoft Account

Filed under: MarSP — Dash @ 2:08 pm

JWT Wins Microsoft Account

BY SUZANNE VRANICA
Word Count: 263  |  Companies Featured in This Article: WPP Group, Microsoft, Interpublic Group

JWT, an ad firm owned by WPP Group PLC, has landed Microsoft Corp.’s business-solutions advertising account.

In 2006, Microsoft launched a $500 million business-to-business ad effort that carried the slogan “People Ready.” The ads, created by McCann Erickson, highlighted new products and were intended to drive business away from rival IBM…

1 Comment »

  1. Oh! Thank for nice post about NEWS: JWT Wins Microsoft Account. If you want share more about this topic, you can read it at http://forum.techwoo.com/#4935_news_jwt_wins_microsoft_account

    Comment by techwoo — January 9, 2010 @ 9:46 am | Reply


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