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	<title>The New Economics of Advertising &#187; Behavior Targeting</title>
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		<title>The New Economics of Advertising &#187; Behavior Targeting</title>
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		<title>Your Data With Destiny</title>
		<link>http://adecon101.wordpress.com/2008/09/28/your-data-with-destiny/</link>
		<comments>http://adecon101.wordpress.com/2008/09/28/your-data-with-destiny/#comments</comments>
		<pubDate>Sun, 28 Sep 2008 15:37:00 +0000</pubDate>
		<dc:creator>Dash</dc:creator>
				<category><![CDATA[Behavior Targeting]]></category>

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		<description><![CDATA[Adweek: Media buyers still hesitant about highly targeted ad campaigns


Addressability — the ability to deliver TV ads to target individual households rather than more general groups — is the new buzzword in advertising. And a panel session at the Adweek conference in New York yesterday that included speakers from Bloomberg and NBC Universal, as well as several [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=adecon101.wordpress.com&blog=2932544&post=890&subd=adecon101&ref=&feed=1" />]]></description>
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		<title>Targeted-Ad Initiative Is Crucial for MySpace</title>
		<link>http://adecon101.wordpress.com/2008/08/04/targeted-ad-initiative-is-crucial-for-myspace/</link>
		<comments>http://adecon101.wordpress.com/2008/08/04/targeted-ad-initiative-is-crucial-for-myspace/#comments</comments>
		<pubDate>Mon, 04 Aug 2008 16:00:00 +0000</pubDate>
		<dc:creator>Dash</dc:creator>
				<category><![CDATA[Behavior Targeting]]></category>

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		<description><![CDATA[


Targeted-Ad Initiative Is Crucial for MySpace

BY AMOL SHARMA AND EMILY STEEL
Word Count: 1,067  &#124;  Companies Featured in This Article: Procter &#38; Gamble, Adidas, Dow Jones

When News Corp. reports its fiscal 2008 earnings Tuesday, investors will scrutinize the company&#8217;s plans to generate more advertising revenue from the enormous amount of traffic on its MySpace social-networking Web [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=adecon101.wordpress.com&blog=2932544&post=696&subd=adecon101&ref=&feed=1" />]]></description>
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		<title>NEWS: Charter drops controversial customer tracking plan</title>
		<link>http://adecon101.wordpress.com/2008/06/25/news-charter-drops-controversial-customer-tracking-plan/</link>
		<comments>http://adecon101.wordpress.com/2008/06/25/news-charter-drops-controversial-customer-tracking-plan/#comments</comments>
		<pubDate>Wed, 25 Jun 2008 15:37:00 +0000</pubDate>
		<dc:creator>Dash</dc:creator>
				<category><![CDATA[Behavior Targeting]]></category>

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		<description><![CDATA[Charter drops controversial customer tracking plan

Posted by Steven Musil


Internet service provider Charter Communications announced Tuesday that it was indefinitely suspending the use of a controversial tool to track its customers&#8217; movement on the Web.
Charter, the fourth-largest cable operator in the U.S., announced in May that it would use technology from a company called NebuAd to monitor some of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=adecon101.wordpress.com&blog=2932544&post=568&subd=adecon101&ref=&feed=1" />]]></description>
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		<title>NEWS: Behavioral Targeting: Big Noise, Tiny Business</title>
		<link>http://adecon101.wordpress.com/2008/06/12/news-behavioral-targeting-big-noise-tiny-business/</link>
		<comments>http://adecon101.wordpress.com/2008/06/12/news-behavioral-targeting-big-noise-tiny-business/#comments</comments>
		<pubDate>Thu, 12 Jun 2008 21:11:00 +0000</pubDate>
		<dc:creator>Dash</dc:creator>
				<category><![CDATA[Behavior Targeting]]></category>

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		<description><![CDATA[Behavioral Targeting: Big Noise, Tiny Business
from Silicon Alley Insider by Michael Learmonth
Is there any way to escape the scourge that is behavioral targeting &#8212; publishers that watch what Web visitors are doing, and pitch them ads based on what they do online?
Sure there is. Just go about your business &#8212; there&#8217;s just not that much of the stuff [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=adecon101.wordpress.com&blog=2932544&post=528&subd=adecon101&ref=&feed=1" />]]></description>
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		<title>NEWS: Google going soft on its privacy pledge?</title>
		<link>http://adecon101.wordpress.com/2008/04/21/news-google-going-soft-on-its-privacy-pledge/</link>
		<comments>http://adecon101.wordpress.com/2008/04/21/news-google-going-soft-on-its-privacy-pledge/#comments</comments>
		<pubDate>Mon, 21 Apr 2008 12:43:00 +0000</pubDate>
		<dc:creator>Dash</dc:creator>
				<category><![CDATA[Behavior Targeting]]></category>
		<category><![CDATA[Google]]></category>

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		<description><![CDATA[Google going soft on its privacy pledge?
According to an article in the Financial Times today, Google has reneged on a commitment to improve the way it manages consumer data in light of its DoubleClick acquisition. There are compelling reasons for Google&#8217;s delay, as Eric Schmidt points out in the article, but there are even more compelling concerns [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=adecon101.wordpress.com&blog=2932544&post=298&subd=adecon101&ref=&feed=1" />]]></description>
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			<media:title type="html">djc8080</media:title>
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			<media:title type="html">Google</media:title>
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