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	<title>The New Economics of Advertising &#187; brand</title>
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		<title>The New Economics of Advertising &#187; brand</title>
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		<title>Microsoft’s Trojan Horse: Display Advertising</title>
		<link>http://adecon101.wordpress.com/2008/07/17/microsoft%e2%80%99s-trojan-horse-display-advertising/</link>
		<comments>http://adecon101.wordpress.com/2008/07/17/microsoft%e2%80%99s-trojan-horse-display-advertising/#comments</comments>
		<pubDate>Thu, 17 Jul 2008 15:55:00 +0000</pubDate>
		<dc:creator>Dash</dc:creator>
				<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Yahoo]]></category>
		<category><![CDATA[brand]]></category>

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		<description><![CDATA[Microsoft’s Trojan Horse (Also Google’s): Display Advertising




Posted at 3:54 PM PT on July 16, 2008




So while all the attention on who Microsoft is hunting next–after its latest parry at grabbing Yahoo’s search business was foiled once again–has settled on Time Warner’s AOL (see BoomTown’s post on that interest from Monday), it would be a mistake to assume [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=adecon101.wordpress.com&blog=2932544&post=629&subd=adecon101&ref=&feed=1" />]]></description>
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		<title>AOL Launches New Personal Finance Site, Image Gallery—But The Brand Is Absent</title>
		<link>http://adecon101.wordpress.com/2008/07/15/aol-launches-new-personal-finance-site-image-gallery%e2%80%94but-the-brand-is-absent/</link>
		<comments>http://adecon101.wordpress.com/2008/07/15/aol-launches-new-personal-finance-site-image-gallery%e2%80%94but-the-brand-is-absent/#comments</comments>
		<pubDate>Tue, 15 Jul 2008 15:03:00 +0000</pubDate>
		<dc:creator>Dash</dc:creator>
				<category><![CDATA[AOL]]></category>
		<category><![CDATA[brand]]></category>

		<guid isPermaLink="false">http://adecon101.wordpress.com/2008/07/15/aol-launches-new-personal-finance-site-image-gallery%e2%80%94but-the-brand-is-absent/</guid>
		<description><![CDATA[AOL Launches New Personal Finance Site, Image Gallery—But The Brand Is Absent

from paidContent.org by David Kaplan





Despite shifting focus to an ad-supported business and ad network years ago, AOL (NYSE: TWX) can&#8217;t seem to shake the image of being known as that dial-up ISP. So rather than continue to fight, AOL is finding that it might just be better [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=adecon101.wordpress.com&blog=2932544&post=619&subd=adecon101&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">djc8080</media:title>
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		<title>NEWS: Why I don&#8217;t like &#8216;crowd sourcing&#8217;</title>
		<link>http://adecon101.wordpress.com/2008/07/12/news-why-i-dont-like-crowd-sourcing/</link>
		<comments>http://adecon101.wordpress.com/2008/07/12/news-why-i-dont-like-crowd-sourcing/#comments</comments>
		<pubDate>Sat, 12 Jul 2008 15:15:00 +0000</pubDate>
		<dc:creator>Dash</dc:creator>
				<category><![CDATA[brand]]></category>

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		<description><![CDATA[Why I don&#8217;t like &#8216;crowd sourcing&#8217;

from Scripting News




On Twitter, Jay Rosen asks why I don&#8217;t like the term crowdsourcing. (He says hate, but that&#8217;s way way too harsh.) Anyway, he&#8217;s right &#8212; I don&#8217;t like it &#8212; because it betrays a not-useful point of view. I am not part of a crowd, I am an individual, I&#8217;m a one [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=adecon101.wordpress.com&blog=2932544&post=615&subd=adecon101&ref=&feed=1" />]]></description>
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		<title>NEWS: In Pricing, Brand Really Does Make a Difference</title>
		<link>http://adecon101.wordpress.com/2008/06/12/news-in-pricing-brand-really-does-make-a-difference/</link>
		<comments>http://adecon101.wordpress.com/2008/06/12/news-in-pricing-brand-really-does-make-a-difference/#comments</comments>
		<pubDate>Thu, 12 Jun 2008 14:08:00 +0000</pubDate>
		<dc:creator>Dash</dc:creator>
				<category><![CDATA[MarSP]]></category>
		<category><![CDATA[brand]]></category>

		<guid isPermaLink="false">http://adecon101.wordpress.com/2008/06/12/news-in-pricing-brand-really-does-make-a-difference/</guid>
		<description><![CDATA[Ed: Classic advertising issue &#8211; does a company spend for short term leads or long term brand? The latter strategy returns premium prices and higher gross margins when compared to pushing products at the lowest price &#8211; that more than offsets the higher marketing costs. For example, Apple balances brand and optimum pricing with their [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=adecon101.wordpress.com&blog=2932544&post=527&subd=adecon101&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">djc8080</media:title>
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		<title>NEWS: Facebook Fails An Online Rorschach Test &#8211; Branding Problem</title>
		<link>http://adecon101.wordpress.com/2008/06/02/news-facebook-fails-an-online-rorschach-test-branding-problem/</link>
		<comments>http://adecon101.wordpress.com/2008/06/02/news-facebook-fails-an-online-rorschach-test-branding-problem/#comments</comments>
		<pubDate>Mon, 02 Jun 2008 18:41:00 +0000</pubDate>
		<dc:creator>Dash</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[MarSP]]></category>
		<category><![CDATA[brand]]></category>

		<guid isPermaLink="false">http://adecon101.wordpress.com/2008/06/02/news-facebook-fails-an-online-rorschach-test-branding-problem/</guid>
		<description><![CDATA[Facebook Fails An Online Rorschach Test
from Silicon Alley Insider by Corey Lorinsky

Is &#8220;Facebook Fatigue&#8221; real or imagined? We&#8217;ve been hearing about a supposed backlash against the social network for months, but haven&#8217;t seen enough data to convince us. But here&#8217;s another piece of anecdotal evidence in favor of the &#8220;played-out&#8221; argument: An interesting word association game, which indicates that people have [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=adecon101.wordpress.com&blog=2932544&post=486&subd=adecon101&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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