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	<title>The New Economics of Advertising &#187; comScore</title>
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	<description>Simplify the technologies behind the new economics of buying and selling advertising.</description>
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		<title>The New Economics of Advertising &#187; comScore</title>
		<link>http://adecon101.wordpress.com</link>
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		<title>STATS: comScore Ranks the Top Japanese Web Sites for March 2008</title>
		<link>http://adecon101.wordpress.com/2008/05/07/stats-comscore-ranks-the-top-japanese-web-sites-for-march-2008/</link>
		<comments>http://adecon101.wordpress.com/2008/05/07/stats-comscore-ranks-the-top-japanese-web-sites-for-march-2008/#comments</comments>
		<pubDate>Wed, 07 May 2008 13:19:00 +0000</pubDate>
		<dc:creator>Dash</dc:creator>
				<category><![CDATA[comScore]]></category>

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		<description><![CDATA[Ed: USA brands are top exporters, but local brands are growing faster.

comScore Ranks the Top Japanese Web Sites for March 2008

End of School Year Prompts Visits to Travel and Entertainment Sites  Yahoo! Sites Maintains Commanding Lead in Japanese Market  
TOKYO, JAPAN, May 7, 2008 comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its March [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=adecon101.wordpress.com&blog=2932544&post=374&subd=adecon101&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>NEWS: Web Metrics and Grains of Salt</title>
		<link>http://adecon101.wordpress.com/2008/04/21/news-web-metrics-and-grains-of-salt/</link>
		<comments>http://adecon101.wordpress.com/2008/04/21/news-web-metrics-and-grains-of-salt/#comments</comments>
		<pubDate>Mon, 21 Apr 2008 18:01:00 +0000</pubDate>
		<dc:creator>Dash</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[comScore]]></category>

		<guid isPermaLink="false">http://adecon101.wordpress.com/2008/04/21/news-web-metrics-and-grains-of-salt/</guid>
		<description><![CDATA[By BRIAN STELTER 

Perhaps Internet metrics should come with a warning label: “handle with care.”
Stock in the measurement firm comScore slid in after-hours trading on Thursday after Google reported surprisingly strong first quarter earnings. Why the decline? Analysts were primed for a poor performance from Google after three straight months of comScore reports showing a slowdown in paid clicks on the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=adecon101.wordpress.com&blog=2932544&post=301&subd=adecon101&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>ANALYSIS: The Viral Nature of Top Widgets</title>
		<link>http://adecon101.wordpress.com/2008/03/05/analysis-the-viral-nature-of-top-widgets/</link>
		<comments>http://adecon101.wordpress.com/2008/03/05/analysis-the-viral-nature-of-top-widgets/#comments</comments>
		<pubDate>Wed, 05 Mar 2008 17:13:00 +0000</pubDate>
		<dc:creator>Dash</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Fox]]></category>
		<category><![CDATA[IChannel]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[comScore]]></category>
		<category><![CDATA[social network]]></category>
		<category><![CDATA[software]]></category>

		<guid isPermaLink="false">http://adecon101.wordpress.com/2008/03/05/analysis-the-viral-nature-of-top-widgets/</guid>
		<description><![CDATA[Widgets show as panels, sections, or links on a user&#8217;s desktop, personal page, social profile, blog, website &#8230; This changes impression counting as any Internet page can be logged by dozens of IChannels as their views.
Viral discovery of widgets through friends at social networks has outgrown use of widgets on desktops, personal portals, and blogs [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=adecon101.wordpress.com&blog=2932544&post=145&subd=adecon101&ref=&feed=1" />]]></description>
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			<media:title type="html">djc8080</media:title>
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		<title>NEWS: Cookie Deletion Inflates User Metrics</title>
		<link>http://adecon101.wordpress.com/2008/02/05/news-cookie-deletion-inflates-user-metrics/</link>
		<comments>http://adecon101.wordpress.com/2008/02/05/news-cookie-deletion-inflates-user-metrics/#comments</comments>
		<pubDate>Tue, 05 Feb 2008 22:05:00 +0000</pubDate>
		<dc:creator>Dash</dc:creator>
				<category><![CDATA[IChannel]]></category>
		<category><![CDATA[comScore]]></category>
		<category><![CDATA[statistics]]></category>

		<guid isPermaLink="false">http://adecon101.wordpress.com/2008/02/05/news-cookie-deletion-inflates-user-metrics/</guid>
		<description><![CDATA[Here is the summary from a recent comScore study.
Summary
Assuming that proper Web traffic hygiene such as filtering “bots” and internal traffic is conducted correctly, it’s possible to explain most differences between panel-based data and server-based data with the following simple equation: 
Difference = (Inflation Due to Cookie Deletion + Inflation Due to Cookie Blocking) * [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=adecon101.wordpress.com&blog=2932544&post=54&subd=adecon101&ref=&feed=1" />]]></description>
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		<slash:comments>4</slash:comments>
	
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			<media:title type="html">djc8080</media:title>
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		<title>STATS: Impressions</title>
		<link>http://adecon101.wordpress.com/2008/01/31/stats-impressions/</link>
		<comments>http://adecon101.wordpress.com/2008/01/31/stats-impressions/#comments</comments>
		<pubDate>Thu, 31 Jan 2008 19:11:00 +0000</pubDate>
		<dc:creator>Dash</dc:creator>
				<category><![CDATA[CPC]]></category>
		<category><![CDATA[IChannel]]></category>
		<category><![CDATA[comScore]]></category>
		<category><![CDATA[statistics]]></category>

		<guid isPermaLink="false">http://adecon101.wordpress.com/2008/01/31/stats-impressions/</guid>
		<description><![CDATA[IChannels:Top U.S. Parent Companies and Stickiest Brands on the Web, December 2007 &#8211; Jan 28, 2008 Traffic Patterns Top U.S. Parent Companies and Stickiest Brands on the Web, December 2007
Market Share of Display Ads by Genre, Neilsen
comScore Releases US Internet Year in ReviewcomScore Releases Its First Review of Latin American Internet UsagecomScore Issues Its First [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=adecon101.wordpress.com&blog=2932544&post=31&subd=adecon101&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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