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	<title>The New Economics of Advertising &#187; CPA</title>
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	<description>Simplify the technologies behind the new economics of buying and selling advertising.</description>
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		<title>The New Economics of Advertising &#187; CPA</title>
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		<title>NEWS: Ad network strives to make coupons more meaningful</title>
		<link>http://adecon101.wordpress.com/2008/06/02/news-ad-network-strives-to-make-coupons-more-meaningful/</link>
		<comments>http://adecon101.wordpress.com/2008/06/02/news-ad-network-strives-to-make-coupons-more-meaningful/#comments</comments>
		<pubDate>Mon, 02 Jun 2008 07:24:00 +0000</pubDate>
		<dc:creator>Dash</dc:creator>
				<category><![CDATA[AdNet]]></category>
		<category><![CDATA[CPA]]></category>

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		<description><![CDATA[By MICHAEL LIEDTKE AP Business Writer























































































SAN FRANCISCO (AP) &#8212; While most forms of advertising are getting better at targeting likely customers, coupons rarely hit the mark. To wit: U.S. consumers redeemed less than 1 percent of the estimated 285 billion coupons issued last year for groceries and various packaged goods.
But a small Silicon Valley company is [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=adecon101.wordpress.com&blog=2932544&post=484&subd=adecon101&ref=&feed=1" />]]></description>
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		<title>NEWS: Microsoft looks to buy way into search (With CPA Model)</title>
		<link>http://adecon101.wordpress.com/2008/05/21/news-microsoft-looks-to-buy-way-into-search-with-cpa-model/</link>
		<comments>http://adecon101.wordpress.com/2008/05/21/news-microsoft-looks-to-buy-way-into-search-with-cpa-model/#comments</comments>
		<pubDate>Wed, 21 May 2008 13:31:00 +0000</pubDate>
		<dc:creator>Dash</dc:creator>
				<category><![CDATA[CPA]]></category>

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		<description><![CDATA[Ed: Microsoft has activated a plan for CPA (Cost Per Action) advertising. Advertisers pay based on transactions, while consumers gain cash back like a coupon. Thus, Microsoft plays in the space between brand advertising and transactional commerce like eBay, Amazon, or Yahoo Shopping. 

The new model gives Microsoft more marketing weapons when working with large advertisers. 

Implications [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=adecon101.wordpress.com&blog=2932544&post=431&subd=adecon101&ref=&feed=1" />]]></description>
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