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	<title>The New Economics of Advertising &#187; CPC</title>
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	<description>Simplify the technologies behind the new economics of buying and selling advertising.</description>
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		<title>The New Economics of Advertising &#187; CPC</title>
		<link>http://adecon101.wordpress.com</link>
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		<title>Q3 Click-Fraud Rate Dilute Advertiser ROI; Botnet Activity Rises</title>
		<link>http://adecon101.wordpress.com/2008/10/26/q3-click-fraud-rate-dilute-advertiser-roi-botnet-activity-rises/</link>
		<comments>http://adecon101.wordpress.com/2008/10/26/q3-click-fraud-rate-dilute-advertiser-roi-botnet-activity-rises/#comments</comments>
		<pubDate>Sun, 26 Oct 2008 21:01:00 +0000</pubDate>
		<dc:creator>Dash</dc:creator>
				<category><![CDATA[CPC]]></category>

		<guid isPermaLink="false">http://adecon101.wordpress.com/2008/10/26/q3-click-fraud-rate-dilute-advertiser-roi-botnet-activity-rises/</guid>
		<description><![CDATA[
Q3 Click-Fraud Rate Holds Steady at 16%; Botnet Activity Rises


The  average click-fraud rate for Q3 2008 held steady overall at 16%, but a 10% rise in botnet activity &#8211; and a 28% overall click-fraud rate from botnets &#8211; is potentially undermining ad-industry efforts to combat click fraud, according to figures from Click Forensics‘ Click Fraud Index.

Key Q3 findings:

The overall [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=adecon101.wordpress.com&blog=2932544&post=979&subd=adecon101&ref=&feed=1" />]]></description>
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		<item>
		<title>Online Text Ads Most Clicked, Why Bother with CPC?</title>
		<link>http://adecon101.wordpress.com/2008/10/24/online-text-ads-most-clicked-why-bother-with-cpc/</link>
		<comments>http://adecon101.wordpress.com/2008/10/24/online-text-ads-most-clicked-why-bother-with-cpc/#comments</comments>
		<pubDate>Fri, 24 Oct 2008 15:26:00 +0000</pubDate>
		<dc:creator>Dash</dc:creator>
				<category><![CDATA[CPC]]></category>
		<category><![CDATA[CPM]]></category>

		<guid isPermaLink="false">http://adecon101.wordpress.com/2008/10/24/online-text-ads-most-clicked-why-bother-with-cpc/</guid>
		<description><![CDATA[Ed: Advertisers and agencies working too hard to get readers to click. Why bother?

Online Text Ads Most Clicked, Only Young Like Video
Despite current buzz around fancy and expensive video ads, only 11% of consumers say they are likely to click on them, compared with 25% who would likely click on simple text ads and 20% [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=adecon101.wordpress.com&blog=2932544&post=971&subd=adecon101&ref=&feed=1" />]]></description>
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			<media:title type="html">djc8080</media:title>
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		<title>Two Ways Google Is Trying To Juice AdSense: Ad-Only Search Boxes And Syndication Pages</title>
		<link>http://adecon101.wordpress.com/2008/10/19/two-ways-google-is-trying-to-juice-adsense-ad-only-search-boxes-and-syndication-pages/</link>
		<comments>http://adecon101.wordpress.com/2008/10/19/two-ways-google-is-trying-to-juice-adsense-ad-only-search-boxes-and-syndication-pages/#comments</comments>
		<pubDate>Sun, 19 Oct 2008 19:27:00 +0000</pubDate>
		<dc:creator>Dash</dc:creator>
				<category><![CDATA[CPC]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://adecon101.wordpress.com/2008/10/19/two-ways-google-is-trying-to-juice-adsense-ad-only-search-boxes-and-syndication-pages/</guid>
		<description><![CDATA[Ed: Confusion between efforts to increase the supply of ad pages versus click demand. 

Turning on ad units on maps, flash, video suggests shortage of supply where ad demand exists to increase revenues.

Using inventory to run generic Google search and link syndication suggests shortage of clicks. Getting more people to click increases revenues. 

In the recent quarterly [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=adecon101.wordpress.com&blog=2932544&post=957&subd=adecon101&ref=&feed=1" />]]></description>
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			<media:title type="html">djc8080</media:title>
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	</item>
		<item>
		<title>STATS: CPC up, CPM down</title>
		<link>http://adecon101.wordpress.com/2008/10/16/stats-cpc-up-cpm-down/</link>
		<comments>http://adecon101.wordpress.com/2008/10/16/stats-cpc-up-cpm-down/#comments</comments>
		<pubDate>Thu, 16 Oct 2008 14:39:00 +0000</pubDate>
		<dc:creator>Dash</dc:creator>
				<category><![CDATA[CPC]]></category>
		<category><![CDATA[CPM]]></category>

		<guid isPermaLink="false">http://adecon101.wordpress.com/2008/10/16/stats-cpc-up-cpm-down/</guid>
		<description><![CDATA[Ed: Compete.com reports 35.7% YOY growth in number of USA search. Google CFO reports paid click growth of 18%. CTR declined by 13%. Fewer % of people clicked on ads. 

Average CPC improved 2%, not enough to offset the CTR decline, and much less than reported by Efficient Frontier. 

Affiliate&#8217;s share of the pie is bigger, but [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=adecon101.wordpress.com&blog=2932544&post=947&subd=adecon101&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">djc8080</media:title>
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			<media:title type="html">Average_cpc_q308_2</media:title>
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		<item>
		<title>Global Views, Clicks, and CPC&#8217;s</title>
		<link>http://adecon101.wordpress.com/2008/09/15/global-views-clicks-and-cpcs/</link>
		<comments>http://adecon101.wordpress.com/2008/09/15/global-views-clicks-and-cpcs/#comments</comments>
		<pubDate>Mon, 15 Sep 2008 23:19:00 +0000</pubDate>
		<dc:creator>Dash</dc:creator>
				<category><![CDATA[CPC]]></category>
		<category><![CDATA[statistics]]></category>

		<guid isPermaLink="false">http://adecon101.wordpress.com/2008/09/15/global-views-clicks-and-cpcs/</guid>
		<description><![CDATA[The Internet is so large that no single company has visibility over the whole. Let&#8217;s take another stab at a first order approximation.

Total Views

Alexa reports that Yahoo has 5% of global views; Google has 2.7%; Youtube delivers another 4%. Compete reports 2 billion visits per month with 18 pages per month for Yahoo. Combining the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=adecon101.wordpress.com&blog=2932544&post=845&subd=adecon101&ref=&feed=1" />]]></description>
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			<media:title type="html">djc8080</media:title>
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