The New Economics of Advertising

August 5, 2008

ESPN Buys Motorsport’s Racing-Live.com, Disney Bags RaisingKids.co.uk

Filed under: Disney,publisher — Dash @ 3:20 pm

ESPN Buys Motorsport’s Racing-Live.com, Disney Bags RaisingKids.co.uk

imageESPN (NYSE: DIS) is buying Racing-Live.com, an independent motorsports site founded way back in 1995. Racing-Live.com claims three million monthly uniques and has four sites – F1-Live.com, Moto-Live.com, Rally-Live.com and Raid-Live.com – covering F1, Moto GP, superbikes, rally, sports cars and karting. It was started by Montpellier-based racing fan Michel Marvie – who first began publishing motorosport news to France’s Minitel in the 80s - and has grown to offer live race updates and news in English, French, Japanese, Italian, German and Spanish.

For ESPN, this is another acquisition of a sport-specific indie publisher, following the earlier purchases of Cricinfo and Scrum.com. ESPN International EVP Russell Wolff said the acquisition would complement its Nascar and vintage car TV coverage. Who’d bet against inclusion of results on Scorecenter, too?

As well as editorial, Racing-Live.com also offers premium-rate video highlights. According to Racing-Live.com, the sites will retain their identity but: “Moving closer to a major strategic organisation of international dimension was essential in order to continue the adventure at an ever-higher level.”

ESPN parent Disney’s interactive unit has also purchased RaisingKids.co.uk, a parenting advice site started by child psychologist Dr Pat Spungin in 2001, to add to its portfolio of sites includingUKFamily.co.uk. The site claims over 142,000 monthly uniques and over 100,000 registered users. Neither purchase price was disclosed.


Updated: Nielsen Business Media and Hollywood Reporter: Finally For Sale?

imageUpdated: Is it? That’s been the speculation for a long time now, and Sharon Waxman, the former NYT reporter, says that Hollywood Reporter and the other 41 trade papers in Nielsen Business Media division is up for sale, citing “two solid sources.” If true, this means that both the major Hollywood trades are on the block, with Variety (as part of Reed Business Information) being in the middle of a sale process as well.

THR’s revenues have declined from a $20 million EBITDA to $9 million, and may drop as low as $6 million in the coming year, according to Sharon. Compare this to Variety, which is doing about $100 million in revenues, though not sure of the profits. THR has been cutting positions of late, and retrenched as much as one-third of its 135 strong staff.

NBM has 40 publications, over 135 trade shows and conferences, and 195 digital products and services, and on the media trade side, including THR, Billboard, Backstage, Adweek, Mediaweek, Editor & Publisher and others. The company is denying the unit is on the block…we’ll see how long that official position lasts.

Updated: Besides Nielsen’s official denials, some other insiders are also pooh-poohing the on-sale sign, and the numbers mentioned in the report, including the EBITDA number. Someone put it very nicely to me: “Unless your new friends at the Guardian want to buy us, who out there is this mystery buyer? And why would they bypass Reed to get us?”

July 11, 2008

NEWS: Disney Interactive Media Group Integration Begins With Long List Of Exec Changes; Handler Retiring

Filed under: Disney — Dash @ 1:19 pm

Disney Interactive Media Group Integration Begins With Long List Of Exec Changes; Handler Retiring

imageMajor executive changes at the Disney (NYSE: DIS) Interactive Media Group, according to an internal email from Steve Wadsworth that just went out and has been obtained by paidContent. DIMG combines the Walt Disney Internet Group, which Wadsworth headed, and video gaming unit Disney Interactive Studios. This memo lays out the new organization with two global lines of business—Disney Interactive Studios (DIS) and Disney Online—as the roles for the various execs. Graham Hopper, the current EVP and GM of DIS, will continue to run Disney Interactive Studios while Paul Yanover, current EVP and GM of Disney Online in the US, will run Disney Online (DOL) globally. Club Penguin co-founderLane Merrifield will run virtual worlds development and operations as part of DOL. Larry Shapirowill be responsible for DIMG global strategy, business development, corp communications and legal. Also, Mark Handler is retiring as head of WDIG International and has agreed to work with the company for the next six months…

Guardian News Media to buy ContentNext, paidcontent.org, for $30m

According to a few sources including Kara Swisher‘s All Things Digital, the Guardian Media Group is to acquire ContentNext, publisher of the media news site paidContent, for over $30 million.

PaidContent is owned by ContentNext, which was founded by Publisher and Editor Rafat Ali in 2002…


Earnings: GE’s NBCU Q2 Revs Up 7 Percent; Income Up 1 Percent

Another underwhelming quarter for NBCU, unit of GE… network revenue was up 7 percent in Q2, to $3.88 billion from $3.62 billion, while income grew just 1 percent to $909 million $904 million. The company claimed that its cable business offset ongoing weakness at its local operations. It also touted the benefits of the upcoming Olympics, predicting more than $1 billion in advertising. As for the whole company, at least they didn’t miss this time (maybe Jack Welch’s tongue lashing did the trick on Jeff Immelt). Total revenue was up 11 percent to $46.9 billion, though excluding charges, net income was flat at $5.4 billion or $.54 per share. Meanwhile, the company continues to spin and sell off units, including its consumer, appliance, and consumer finance units… but so far, there’s nothing official on the company shopping around NBCU, despite the constant speculation…

May 5, 2008

NEWS: Disney Defies Economic Slowdown

Filed under: Disney — Dash @ 10:06 pm


Disney Defies Economic Slowdown

Disney’s profit jumped 22% on strong growth in the company’s media-networks, studio entertainment and parks-and-resorts divisions.

Disney: The Weak Economy Isn’t Hurting Us

disney.jpeg

Walt Disney Co. reported a strong Q2 and showed that it is feeling little economic headwind in its core businesses. All segments showed profit growth, though revenue was slightly lower at ABC and the local stations are suffering through a very tough local ad market.

Overall, though, its been the most upbeat media earnings call of the quarter. CEO Bob Iger says Disney’s parks, thought to be vulnerable to the economy, are actually benefiting from it as consumers choose Disney over other attractions. That and the weak dollar is bringing increased foreign visitors.

Disney reported Q1 revenue up 10% to $8.7 billion and net income up 22% to o$1.1 billion from the same quarter last year. Earnings per share came in at $0.58, handily beating Thompson’s average estimate of $0.51.

Q2 CALL NOTES:

CEO Bob Iger’s discusses Disney’s Q2. Call begins with Iger’s preamble:

Iger: I believe our creative pipeline has never been stronger. We are also tremendously enthusiastic about Disney Channel. With a new season of shows coming up, the Hannah Montana and Mylie Cyrus franchise remains tremendously robust… Given the economic environment we are pleased with the performance of our parks and resorts. Several reasons why they have been resilient. They offer a unique experience that is simply not available elsewhere.

4:45 p.m: Hands off to CFO Tom Staggs who goes through the numbers.

Staggs mentions that ABC network (revenue down 2%) lower ratings were offset by a strong last-minute “scatter” advertising market and lower costs due to fewer scripted shows during the writers strike.

Staggs says ad pacings are down mid-single-digits from last year.

Q&A starts:

Can you comment on the potential of an actors’ strike and you plans?
Iger: the AMPTP and SAG are meeting as we speak. Because the talks are ongoing it wouldn’t be appropriate for me to discuss. The fact we did deals with the writers and directors should signal our position on the critical issues. SAG is aware of that.

Can you comment on the impact of Blu-ray?
Iger: The penetration of Blu-ray players is modest. The real impact will be down the road, with titles like Nemo, and others coming out. We see the cost coming down to $300 and a lot less inventory on shelves. We are believers but it will take time for the platform to penetrate the marketplace. The cost of a Blu-ray disc is $2 higher than standard def and that benefits us.

Are you as bullish on day-and-date movie releases as Warner Bros?
Iger: We have been in the marketplace with an experiment with Comcast. They have not been conclusive. They have not had a negative impact on DVD, but modestly postiive. Over the next 5 years more movies will become available day and date on VOD, and through Apples iTunes. This will be positive to our business. The DVD physical goods will continue to dominate the marketplace. But we are positive about other forms of delivery.

Can you talk about the impact of 3-D on the budget per film? Will you price 3-D movies different at the theater? Retail?
Iger: The cost of producing a 3-d movie is 25% more for live action and about the same for an animated film. We are bullish. It gives us the ability to price higher and because the experience is better it will bring more people to the movies.

It seems like ABC ratings drove the decline in revenue. Now that you’re back with programming do you think ABC network revenue will return to what it was before (the strike)?
Iger: We believe from a revenue and ratings perspective we are seeing positive trends. Scatter pricing is up over 50% over the upfront in the first quarter. ABC is well positioned for the upfront because we will return incredibly strong programming like Greys Anatomy, Dancing With Stars to lineup. It puts us in a position to grow CPMs. Upfront combined with strong scatter we think we are in good shape in terms of revenue for the rest of the year.

How will you approach the management of Disney stores? How different than before?
Iger: There will be a new management team. In terms of number of stores we have not made a decision. Probably fewer rather than more. Better locations in places like malls. We think the most important thing is to get into the stores a higher quality of products that better represents our shows like Hannah Montana, films like Cars, etc. We had 500 stores at one point. Now we have 220 or so and will probably go less. We will be more focused.

Update on video game production?
Staggs: We will invest $200 million in our own game titles this year. We are very encouraged so far. We will continue to ramp up spending. As we look down the road we will have created another vibrant line of business skewed toward Disney properties that are already established. It wil lnot contribute to the bottom line in 2008.
Iger: We have seen a demographic expansion among game consumers. Younger kids and more girls. That is great benefit to Disney. That is product of Nintendo DS and the Wii. Our games are playing well on these new platforms.

Is it logical to expect theme park revenue to continue to be up in the second half?
Staggs: We’ve got a reversal of the Easter comparison in the first quarter. We dont want to ake predictions fro q3 or q4. Bookings are up for both quarters. 
Iger: even though Easter shifted into second quarter the first month of the new quarter was very strong at Disney World. We are benefiting from the dollar weakness. We have extended length of stay, which was a primary goal. We now have 75% of hotel rooms in hotel rooms in moderate to value priced category. Back in last recession 55% of our rooms were premium priced. These rooms are now more accessible to more people. We think these factors are contributing to our strong results.

Revenues for Disney Channel?
Staggs: HS Musical and Hannah Montana are important drivers. The creative pipeline feels very robust; we think those franchises can continue to deliver.

Can you quantify what primetime ratings actually are season-to-date and what do you think the strike took away?
Iger: There are too many apples to oranges comparisons in ratings to last year. The focus on sales is commerclal ratings plus 3. Ratings were slightly down from where they were last year before the strike, but then the strike hit and now its hard to compare.

What are ad trends at ESPN and local stations? Seems like a big gap between local and national ad trends
Staggs: ESPN is seeing mid-to-high single digits over last year. Stations are down single-digit percentages from last year. One driver of our growth was Lifetime and A&E which had good ad sales. Local vs national … we are gaining share locally. We have strong set of managers at our stations which do a great job of capturing share. We only have 10 stations in major markets–we think they are better insulated from the economy.

Cable network margins are improving; will that continue? Do you need to acquire a video game studio?
Staggs: ESPN is driving margins at cable networks. Sports rights are locked in for next several years, giving us leverage. We feel there is more we can do in terms of margins at the cable networks. 
Iger: On games we are comfortable with the developers we bought. We never expected to go to zero to 60 in a second. We are taking a patient approach. I remain open to buying more development teams and talent if they can fuel growth. See games growing not just on consoles but also online.

Comment on possible acqusitions in cable?
Iger: In the cable business we are more bulllish on channels that are branded and specific in their approach. We are less interested in general networks that are less focused and commoditized.

EARNINGS FIRST TAKE:

Walt Disney Co. (DIS) turned in a strong Q2, beating estimates for EPS, net income, and revenue. We’ll take a closer look at the numbers, but it appears that the economy hasn’t a taken a toll on Bob Iger’s ad sales or theme park revenue.

Disney’s Q2:

Revenue: $8.7 billion (up 10%) vs Thompson financial average estimate of $8.47 billion
EPS: 
$0.58 vs $0.51 estimate
Net Income: $1.1 billion (up 22%) vs $997.2 million Bloomberg average estimate.

Disney showed Q2 profit growth across all segments, including media networks (5%), parks and resorts (11%), studio entertainment (18%) and consumer products (10%). Hobbled by the writers strike, the ABC TV network saw revenue decrease 2% in the quarter, but like CBS, ABC benefited from less spending on content, and network profits rose 17%.

Earnings: Disney Q1 Beats Estimates Handily; Net Income Up 22 Percent

Work in progress…The Walt Disney (NYSE: DIS) Company disappointed only the naysayers today for the most part today, turning in yet another quarter of the kind that produces gushing from the TV pundits and re-starts the pool on when CEO Bob Iger will deliver the other kind of results. Disney earned $1.13 billion, or $0.58 per share, up 32 percent over $931 million, or $0.44 per share, in the same quarter last year. Disney was aided by a stronger-than-expected performance from theme parks and, despite the writers’ strike, the network segment. More to come … 

Ed: Surprisingly little about online revenues.

May 2, 2008

NEWS: ABC.com To Push The Envelope On Multiple Commercials For Online Video Episodes

Filed under: AdNet,CPM,Disney — Dash @ 2:42 pm


ABC.com To Push The Envelope On Multiple Commercials For Online Video Episodes

Disney-ABC Television Group plans to test viewer reaction to the presence of multiple commercials within long-form online videos on its ABC.com streaming media player, THR reports. It’s fairly standard for videos sites like Hulu to run only one marketer/one commercial between breaks in full-length streaming episode. Albert Cheng, EVP, digital media at DATG, concedes that viewer tolerance might not extend beyond the one-ad-per-pod model for online video, but he also feels that given the nascent stage of the format, it’s premature to accept this rule as set in stone.

– Raising CPMs: On average, the major TV networks charge about $25 CPMs, with $40 CPMs commanded by highly rated shows. Most video sites are in line with those figures, though the larger sites tend to command much higher prices by dint of the greater target viewers. By offering a series of ads, ABC.com hopes it can take advantage of that and wrest more revenues out of its onlline videos. ABC.com has been particularly aggressive in trying out different paths from CBS (NYSE: CBS) and NBC over the past two years. It initially resisted syndication when its rivals quickly embraced that distribution model, though ABC.com eventually switched gears on that front. Still, ABC.com was the first of the major TV nets to run full-length episodes online, starting with shows like Grey’s Anatomy and Lost

– Better targeted ads: The key to pulling off this gambit depends on marketers being able to create ads better suited to the internet, Cheng tells THR. That means not running repackaged TV spots. ABC research claims that it found significantly higher responsiveness to spots that had an interactive component, like casual gaming. In the end, if the research says that multiple ads don’t work, Cheng promises that ABC.com will readily abandon the strategy.

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