The New Economics of Advertising

July 10, 2008

LIST: TOP 50 Web2.0 Software Platforms

Filed under: list,platform,software — Dash @ 4:03 pm
Top 50+ platforms for web 2.0 development. Feel free to suggest more.
Connecting any 2 platforms creates 2^50 opportunties – or 1,000,000,000,000,000 (sextillion or 1,000 trillion) combinations. That’s a lot of opportunties for software developers. The trick is selecting the right combinations, making it work, and outperforming the competition. 
Device Platforms
Browser Platforms
Gadget/Panel Platforms
Cloud Platforms
Server Platforms
Web Services for Mash-Up

February 8, 2008

List: Ontology of magazine categories

Filed under: list,publisher,software — Dash @ 12:38 am

Complete Categories List

• Art & Antiques Magazines
• Aviation Magazines
• Black Magazines
• Boats and Sail Boat Magazines
• Bridal Magazines
• Business Magazines
• Cars Magazines
• Cat Magazines
• Children Magazines
• Christian Magazines
• Coding Magazines
• Collecting Magazines
• Collegiate Sports Magazines
• Comics Magazines
• Computer Magazines
• Crafts Magazines
• Crosswords & Word Games Magazines
• Cycling and Mountain Bike Magazines
• Dog Magazines
• Education Magazines
• Entertainment Magazines
• Family & Parenting Magazines
• Fashion & Beauty Magazines
• Financial Magazines
• Fishing Magazines
• Fitness Magazines
• Food & Cooking Magazines
• Gaming Magazines
• Golf Magazines
• Health Magazines
• Hiking & Outdoors Magazines
• History Magazines
• Hobby Magazines
• Home & Garden Magazines
• Horoscope Magazines
• Hunting & Guns Magazines
• Jewish Magazines
• Lifestyle Magazines
• Local and Regional Magazines
• Medical Magazines
• Men’s Magazines
• Motorcycles Magazines
• Music Magazines
• News Magazines
• Nursing Magazines
• Other Magazines
• Pet Magazines
• Photography Magazines
• Political Magazines
• Programming and Technical Magazines
• Religious Magazines
• Running Magazines
• Science Magazines
• Skateboarding Magazines
• Skiing and Snowboarding Magazines
• Spanish and Spanish Language Magazines
• Sports Magazines
• Surfing and Scuba Diving Magazines
• Tattoo Magazines
• Teen Magazines
• TV and Soap Opera Magazines
• Vacations & Travel Magazines
• Women’s Magazines

February 5, 2008

List of AdNets

Filed under: AdNet,CPC,CPM,list,video — Dash @ 4:48 am

Use the comments to recommend other AdNet companies.

Newly Funded, Emerging AdNets

  • 4Info – SMS ads, USVP
  • Adbrite, San Mateo, CA – Sequoia, USVP – Model is mostly CPC (blog)
  • Ad it Last, Australia for remnant inventory
  • AdEngage – in-game ads
  • Adforce – Bid and ask (CPC, SEO?)
  • Adify – aggregating vertical markets (blog)
  • AdsDAQ, ContextWeb, NY, NY (CPM) – Exchange earns difference betwen bid and ask.
  • AdMob - Sequoia – aggregating mobile advertising (CPC)
  • AzoogleAds.com (performance)
  • Clearspring Unveils Widget Ad Network – Dec 11, 2007
  • CoolIris – Kleiner – link preview via plug-in
  • EggBlaster, in-game advertising
  • Hydra Network, (CPA)
  • Kontera, In-Text Advertising (CPC)
  • NeoEdge, In-game advertising
  • Quigo – purchased by AOL (CPC) – unbranded SEM allowing publishers to gain marcom control
  • Snap Spot, IdeaLab/Mayfield – in-text links – uses AdSense – Yahoo, Google, Adbrite doing same
  • Sendori - focused on parked domains
  • Text Link Ad, NY, NY – Flat price per ad for a 30 day ad run
  • Turn, – Shasta/Trident/Norwest – Overture group with better CT
  • Vizu San Francisco, CA, Draper – polls target demographics
  • Zynga Opens Platform So Game Developers Can Publish Across Networks
  • FrontPorch, requires ISPs to install deep packet inspection router.
  • Lat49 (geotargeting)
  • NebuAd, ISP for location data

Video AdNets

More Potential AdNets – Legacy media forming AdNets

  • Adobe – in PDF ads
  • AT&T – currently IChannel
  • BuzzMetrics
  • Comcast – currently IChannel
  • Disney – owns legacy go.com
  • Facebook – BT, but running into privacy issues, blocking adnets with members
  • Fox – purchased myspace and others
  • InterActiveCorp – match.com and others
  • Marchex, Openlist – local review site converting to local advertising network.
  • Martha Stewart Omnimedia, via Adify
  • New York Times – purchased About
  • Nokia – mobie AdNet
  • Prime Media
  • quandrantOne – Gannett, Hearst, New York Times, Tribune,
  • Times Warner – owns AOL
  • Wall Street Journal – bought by Fox
  • Washington Post, Newsweek (WPNI) – Blogroll, travel related blogs – powered by Adify
  • WPP Group – purchased 24/7 RealMedia
  • ZoomInfo

Internet Giants Vie to Snap Up Web Ad Firms, New York Times

AOL’s New Plan: It’s Not Working, New York Times

Internet Advertising Network Search
Dynamic Blog Updates

ClickZ Blog

List of Lead Generation Companies

Filed under: lead gen,list,MaSP — Dash @ 4:29 am

Use the comments to add other lead generation MaSP companies.

  • Interpolls, Pasadena, CA
  • Matchpoint
  • Tiburon Media, Tiburon, CA
  • Trouve Media, San Mateo, CA
  • ValueClick

Distinction between promo and lead generation companies. Promo often requires multiple registrations with advertisers before qualifying for a contest. Lead generation shares registration among many parties.

IAB and FTC working on stronger language for full disclosure, opt out for these campaigns.

List of Rich Media Companies

Filed under: list,MaSP,Rich Media — Dash @ 4:13 am

Use the comments to add rich media MaSP companies to this list.

List of Microsoft AdCenter approved third-party ad providers

List of rich media networks at MediaPost.

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