LIST: TOP 50 Web2.0 Software Platforms

Top 50+ platforms for web 2.0 development. Feel free to suggest more.

Connecting any 2 platforms creates 2^50 opportunties – or 1,000,000,000,000,000 (sextillion or 1,000 trillion) combinations. That’s a lot of opportunties for software developers. The trick is selecting the right combinations, making it work, and outperforming the competition. 

Device Platforms

• Adobe Air
• Android (Google)
• Apple iPhone
• Apple Mac OS
• Google Desktop API
• Google Gears
• Linux (embedded)
• Microsoft Windows Mobile
• Microsoft Windows
• Palm OS
• Symbian (Nokia)
• Yahoo Gadgets (Konfabulator)

Browser Platforms

• Internet Explorer (Microsoft) IE8
• Firefox (Mozilla) Add-On’s
• Flash ActionScript (Adobe)
• Google Toolbars API
• Javascript (Sun)
• Opera
• Safari (Apple)
• Yahoo Toolbars API

Gadget/Panel Platforms

• Bebo (Open Social)
• Facebook App
• Google Gadgets (iGoogle)
• LinkedIn (Open Social)
• Myspace (Open Social)
• Ning (Open Social)
• Salesforce.com App Exchange

Cloud Platforms

• Amazon Web Services (AWS) S3, EC2, Simple DB, SQS
• Google App Engines – Big Table, Python

Server Platforms

• apache
• Cold Fusion (Adobe)
• dotNet (Microsoft)
• php
• Sharepoint (Microsoft)
• Silverlight (Microsoft)

Web Services for Mash-Up

• Amazon Flexible Payments Service
• Exchange Server Protocols (Microsoft)
• FlickR API (Yahoo)
• Google checkout
• Google AJAX Search API
• Google Chart API
• Google Maps API
• Google Financial Data API
• Google FriendConnect
• Google Health API
• Live Search SDK
• Microsoft Health SDK
• oAuth (Google/Microsoft/Yahoo)
• OpenID (Google/Microsoft/Yahoo)
• Paypal
• Yahoo GeoPlanet
• Yahoo Search API
• Yahoo Weather RSS Feed
• Youtube Data API

List: Ontology of magazine categories

Complete Categories List

• Art & Antiques Magazines

• Aviation Magazines

• Black Magazines

• Boats and Sail Boat Magazines

• Bridal Magazines

• Business Magazines

• Cars Magazines

• Cat Magazines

• Children Magazines

• Christian Magazines

• Coding Magazines

• Collecting Magazines

• Collegiate Sports Magazines

• Comics Magazines

• Computer Magazines

• Crafts Magazines

• Crosswords & Word Games Magazines

• Cycling and Mountain Bike Magazines

• Dog Magazines

• Education Magazines

• Entertainment Magazines

• Family & Parenting Magazines

• Fashion & Beauty Magazines

• Financial Magazines

• Fishing Magazines

• Fitness Magazines

• Food & Cooking Magazines

• Gaming Magazines

• Golf Magazines

• Health Magazines

• Hiking & Outdoors Magazines

• History Magazines

• Hobby Magazines

• Home & Garden Magazines

• Horoscope Magazines

• Hunting & Guns Magazines

• Jewish Magazines

• Lifestyle Magazines

• Local and Regional Magazines

• Medical Magazines

• Men’s Magazines

• Motorcycles Magazines

• Music Magazines

• News Magazines

• Nursing Magazines

• Other Magazines

• Pet Magazines

• Photography Magazines

• Political Magazines

• Programming and Technical Magazines

• Religious Magazines

• Running Magazines

• Science Magazines

• Skateboarding Magazines

• Skiing and Snowboarding Magazines

• Spanish and Spanish Language Magazines

• Sports Magazines

• Surfing and Scuba Diving Magazines

• Tattoo Magazines

• Teen Magazines

• TV and Soap Opera Magazines

• Vacations & Travel Magazines

• Women’s Magazines

List of AdNets

Use the comments to recommend other AdNet companies.

• AdCenter by Microsoft (CPC and CPM)
• AdSense – (CPC) adding CPM
• Adtegrity.com Reports 2007 Results
• Advertising.com – purchased by AOL (CPM)
• Burst Media, moving toward vertical channels
• Casale Media, Los Angeles, CA
• Commission Junction, puchased by ValueClick – Affiliate marketing (CPA)
• CTX Interactive, (blog)
• Doubleclick > Google (CPM) – reminant inventory
• Etology
• Link Exchange
• Overture or Yahoo Publishing Network (CPC)
• RightMedia, YieldManager – purchased by Yahoo (CPM)
• Specific Media
• Trade Doubler, Europe – every model
• Traffic Marketplace
• Tribal Fusion, Emeryville, CA – promotion advertising
• 24/7 RealMedia - purchased by WPP Group
• United Online
• Value Click, UK and US – Lead generation and display ads

Newly Funded, Emerging AdNets

• 4Info – SMS ads, USVP
• Adbrite, San Mateo, CA – Sequoia, USVP – Model is mostly CPC (blog)
• Ad it Last, Australia for remnant inventory
• AdEngage – in-game ads
• Adforce – Bid and ask (CPC, SEO?)
• Adify – aggregating vertical markets (blog)
• AdsDAQ, ContextWeb, NY, NY (CPM) – Exchange earns difference betwen bid and ask.
• AdMob - Sequoia – aggregating mobile advertising (CPC)
• AzoogleAds.com (performance)
• Clearspring Unveils Widget Ad Network – Dec 11, 2007
• CoolIris – Kleiner – link preview via plug-in
• EggBlaster, in-game advertising
• Hydra Network, (CPA)
• Kontera, In-Text Advertising (CPC)
• NeoEdge, In-game advertising
• Quigo – purchased by AOL (CPC) – unbranded SEM allowing publishers to gain marcom control
• Snap Spot, IdeaLab/Mayfield – in-text links – uses AdSense – Yahoo, Google, Adbrite doing same
• Sendori - focused on parked domains
• Text Link Ad, NY, NY – Flat price per ad for a 30 day ad run
• Turn, – Shasta/Trident/Norwest – Overture group with better CT
• Vizu San Francisco, CA, Draper – polls target demographics
• Zynga Opens Platform So Game Developers Can Publish Across Networks

• FrontPorch, requires ISPs to install deep packet inspection router.
• Lat49 (geotargeting)
• NebuAd, ISP for location data

Video AdNets

• Blinkx, UK – Youtube with shared ad pre-rolls and post-rolls
• CTS Media – Sequoia, in video
• Maven Media – acquired by Yahoo
• Revver, UK, NY Draper – video
• VideoEgg, SF, CA – video preroll, overlay, postroll
• Youtube – owned by Google
• YuMe

More Potential AdNets – Legacy media forming AdNets

• Adobe – in PDF ads
• AT&T – currently IChannel
• BuzzMetrics
• Comcast – currently IChannel
• Disney – owns legacy go.com
• Facebook – BT, but running into privacy issues, blocking adnets with members
• Fox – purchased myspace and others
• InterActiveCorp – match.com and others
• Marchex, Openlist – local review site converting to local advertising network.
• Martha Stewart Omnimedia, via Adify
• New York Times – purchased About
• Nokia – mobie AdNet
• Prime Media
• quandrantOne – Gannett, Hearst, New York Times, Tribune,
• Times Warner – owns AOL
• Wall Street Journal – bought by Fox
• Washington Post, Newsweek (WPNI) – Blogroll, travel related blogs – powered by Adify
• WPP Group – purchased 24/7 RealMedia
• ZoomInfo

Internet Giants Vie to Snap Up Web Ad Firms, New York Times

AOL’s New Plan: It’s Not Working, New York Times

Internet Advertising Network Search
Dynamic Blog Updates

ClickZ Blog

List of Lead Generation Companies

Use the comments to add other lead generation MaSP companies.

• Interpolls, Pasadena, CA
• Matchpoint
• Tiburon Media, Tiburon, CA
• Trouve Media, San Mateo, CA
• ValueClick

Distinction between promo and lead generation companies. Promo often requires multiple registrations with advertisers before qualifying for a contest. Lead generation shares registration among many parties.

IAB and FTC working on stronger language for full disclosure, opt out for these campaigns.

List of Rich Media Companies

Use the comments to add rich media MaSP companies to this list.

• Adready, Seattle, WA – partners with Google, Yahoo, United, RightMedia AdNets
• Atlas Media Seattle, WA
• DoubleClick, a division of Google in NY, NY
• EyeBlaster, Los Angeles, CA
• EyeWonder, Atlanta, GA
• Klipmart, a division of DoubleClick
• Pointroll, Philadelphia, PA
• Unicast, Viewpoint, NY, NY
• VideoEgg, San Franciso, CA

List of Microsoft AdCenter approved third-party ad providers

List of rich media networks at MediaPost.