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February 1, 2008
November 28, 2007
NEWS: Eyeblaster In-Game Exceeds 60 Titles as Games Reach Wider Demographic
Along with 40% growth in video impressions in the last quarter of 2007 over the … technology that goes beyond interstitial advertising,” said Cohen. …
August 28, 2007
ANALYSIS: The State of Ad Network Transparency
Though there are several shades of definition, ad network transparency is a network’s disclosure of the sites it represents.
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Ad Network Claims
Pose the transparency question to an ad network now and you’re almost certain to get an affirmative answer — with a few exceptions. Probe a little further, however, and you’ll see not all their answers are the same.
Some networks, like Interclick, and contextual networks, like Google’s Content Network, Google’s content network, AdBrite, and Quigo, take an absolute stance on transparency. Others, like Tribal Fusion, Tacoda, and Collective Media, emphasize the quality content of their network and assert transparency, but there seem to be some gray areas. These networks may conceal a small number of publishers, only disclose their list of sites upon request, or provide limited reporting. Still others, such as Burst Media, offer both. Burst Media’s Burst Direct is a blind network, while the Burst Network is transparent.
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(Ed: also lacking transparency on targeting method, auction policies, fraud control.)
February 14, 2000
Interstitial Ads Fight For Attention
Smart Computing Article – Interstitial Ads Fight For Attention
Interstitial roadblocks. Despite all the bells and whistles that rich media allows for interstitial advertising, some doubt the ads will ever catch on among …
Studies point to growing market for Net advertising August 08, 2000
The most common type of Net advertising continues to be banner ads, which accounted for 52 percent of all online ads. Following banners were sponsorships at 27 percent; “interstitials,” or pop-up ads, at 3 percent; and email at 3 percent, according to the report.
Separately, a study conducted by investment banking firm Veronis Suhler showed that overall advertising growth has been fueled by the Internet. The report found that online advertising surged 140 percent from 1998 figures to hit $4.6 billion in 1999. Adding more confidence to the sector, the study concluded that online advertising will reach $24.4 billion by 2004, accounting for roughly 10 percent of all ad spending.
Ads 2.0: Beyond the repurposed TV spot
What’s the market potential for online video ads?
Published: November 22, 2006, 4:00 AM PST
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What’s the market potential for online video ads?While video ad spending is predicted to reach $775 million next year, from $410 million this year, it still only represents 4.2 percent of all online ad sales in the U.S., according to eMarketer.
Research and Markets Adds Report – Streaming Media Advertising …
Pre roll is forecast to make up 26.7 percent of gross video ad spend in 2007 (not including pre roll or interstitial units sold against long form content), …
