<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	xmlns:georss="http://www.georss.org/georss" xmlns:geo="http://www.w3.org/2003/01/geo/wgs84_pos#" xmlns:media="http://search.yahoo.com/mrss/"
	>

<channel>
	<title>The New Economics of Advertising &#187; Microsoft</title>
	<atom:link href="http://adecon101.wordpress.com/category/microsoft/feed/" rel="self" type="application/rss+xml" />
	<link>http://adecon101.wordpress.com</link>
	<description>Simplify the technologies behind the new economics of buying and selling advertising.</description>
	<lastBuildDate>Thu, 12 Mar 2009 21:58:06 +0000</lastBuildDate>
	<generator>http://wordpress.com/</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<cloud domain='adecon101.wordpress.com' port='80' path='/?rsscloud=notify' registerProcedure='' protocol='http-post' />
<image>
		<url>http://www.gravatar.com/blavatar/4459082cc6d7fdc5e109364d4eafc292?s=96&#038;d=http://s.wordpress.com/i/buttonw-com.png</url>
		<title>The New Economics of Advertising &#187; Microsoft</title>
		<link>http://adecon101.wordpress.com</link>
	</image>
	<atom:link rel="search" type="application/opensearchdescription+xml" href="http://adecon101.wordpress.com/osd.xml" title="The New Economics of Advertising" />
		<item>
		<title>Cloud, SaaS, ASP, Web Services &#8211; Microsoft Live Services, Windows Azure, Live Mesh Adds to Confusion</title>
		<link>http://adecon101.wordpress.com/2008/10/27/cloud-saas-asp-web-services-microsoft-live-services-windows-azure-live-mesh-adds-to-confusion/</link>
		<comments>http://adecon101.wordpress.com/2008/10/27/cloud-saas-asp-web-services-microsoft-live-services-windows-azure-live-mesh-adds-to-confusion/#comments</comments>
		<pubDate>Mon, 27 Oct 2008 19:38:00 +0000</pubDate>
		<dc:creator>Dash</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[software]]></category>

		<guid isPermaLink="false">http://adecon101.wordpress.com/2008/10/27/cloud-saas-asp-web-services-microsoft-live-services-windows-azure-live-mesh-adds-to-confusion/</guid>
		<description><![CDATA[Ed: Do we need more confusion? Here it comes &#8211; more jargon from Microsoft. 
IBM offers hosted or outsourced services. Google Apps offers free, hosted, outsourced services. Microsoft leverages it&#8217;s many products and intellectual property into a new service &#8211; sold for an undisclosed rental fee over the web. Let the new war begin.
I prefer simplicity [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=adecon101.wordpress.com&blog=2932544&post=981&subd=adecon101&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://adecon101.wordpress.com/2008/10/27/cloud-saas-asp-web-services-microsoft-live-services-windows-azure-live-mesh-adds-to-confusion/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/7966dcfb6b7235bada1bce0d3e81cd4a?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">djc8080</media:title>
		</media:content>

		<media:content url="http://www.techcrunch.com/wp-content/uploads/2008/10/clouds.jpg" medium="image" />

		<media:content url="http://www.readwriteweb.com/images/azure_logo.jpg" medium="image" />
	</item>
		<item>
		<title>Steve Ballmer on Search Strategy, Why Silicon Valley Matters Less, Ad Business Myths, Energy, Education, and Fixing Windows&#8230;</title>
		<link>http://adecon101.wordpress.com/2008/09/30/steve-ballmer-on-search-strategy-why-silicon-valley-matters-less-ad-business-myths-energy-education-and-fixing-windows/</link>
		<comments>http://adecon101.wordpress.com/2008/09/30/steve-ballmer-on-search-strategy-why-silicon-valley-matters-less-ad-business-myths-energy-education-and-fixing-windows/#comments</comments>
		<pubDate>Tue, 30 Sep 2008 12:47:00 +0000</pubDate>
		<dc:creator>Dash</dc:creator>
				<category><![CDATA[Microsoft]]></category>

		<guid isPermaLink="false">http://adecon101.wordpress.com/2008/09/30/steve-ballmer-on-search-strategy-why-silicon-valley-matters-less-ad-business-myths-energy-education-and-fixing-windows/</guid>
		<description><![CDATA[
Ed: Distracted.
Steve Ballmer on Search Strategy, Why Silicon Valley Matters Less, Ad Business Myths, Energy, Education, and Fixing Windows&#8230;


Here are 7 minutes of spirited highlights from Steve Ballmer&#8217;s recent visit to Silicon Valley at the Churchill Club. He talks about the billions of dollars Microsoft is prepared to spend on building its search business, the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=adecon101.wordpress.com&blog=2932544&post=895&subd=adecon101&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://adecon101.wordpress.com/2008/09/30/steve-ballmer-on-search-strategy-why-silicon-valley-matters-less-ad-business-myths-energy-education-and-fixing-windows/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/7966dcfb6b7235bada1bce0d3e81cd4a?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">djc8080</media:title>
		</media:content>

		<media:content url="http://blip.tv/file/get/SiliconValleyWatcher-SteveBallmerAtChurchillClub142.mp4.jpg" medium="image">
			<media:title type="html">Click to play</media:title>
		</media:content>

		<media:content url="http://feeds.feedburner.com/~a/SVWatcher?i=n4SzvV" medium="image" />
	</item>
		<item>
		<title>Microsoft Recruiting Blog Sites for AdCenter Ad Network</title>
		<link>http://adecon101.wordpress.com/2008/09/29/microsoft-recruiting-blog-sites-for-adcenter-ad-network/</link>
		<comments>http://adecon101.wordpress.com/2008/09/29/microsoft-recruiting-blog-sites-for-adcenter-ad-network/#comments</comments>
		<pubDate>Mon, 29 Sep 2008 14:26:00 +0000</pubDate>
		<dc:creator>Dash</dc:creator>
				<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[blog]]></category>

		<guid isPermaLink="false">http://adecon101.wordpress.com/2008/09/29/microsoft-recruiting-blog-sites-for-adcenter-ad-network/</guid>
		<description><![CDATA[
Microsoft in Bay Area Recruiting Blog Sites for AdCenter Ad Network


Microsoft has begin to recruit Bay Area blog sites to its adCenter Publisher advertising network, which competes against Google&#8217;s AdSense. I just had a meeting with Tony Cappaert, Ad Platform Evangelist, he&#8217;s in town for the next two weeks and looking to meet up with other bloggers [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=adecon101.wordpress.com&blog=2932544&post=892&subd=adecon101&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://adecon101.wordpress.com/2008/09/29/microsoft-recruiting-blog-sites-for-adcenter-ad-network/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/7966dcfb6b7235bada1bce0d3e81cd4a?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">djc8080</media:title>
		</media:content>
	</item>
		<item>
		<title>Microsoft: Forget Canoe, We Have Targeted TV Ads Figured Out</title>
		<link>http://adecon101.wordpress.com/2008/09/13/microsoft-forget-canoe-we-have-targeted-tv-ads-figured-out/</link>
		<comments>http://adecon101.wordpress.com/2008/09/13/microsoft-forget-canoe-we-have-targeted-tv-ads-figured-out/#comments</comments>
		<pubDate>Sat, 13 Sep 2008 16:15:00 +0000</pubDate>
		<dc:creator>Dash</dc:creator>
				<category><![CDATA[AdNet]]></category>
		<category><![CDATA[Microsoft]]></category>

		<guid isPermaLink="false">http://adecon101.wordpress.com/2008/09/13/microsoft-forget-canoe-we-have-targeted-tv-ads-figured-out/</guid>
		<description><![CDATA[
Microsoft: Forget Canoe, We Have Targeted TV Ads Figured Out


Microsoft (MSFT) is showing off its new targeted ad platform for Internet TV providers, just in time for AT&#38;T&#8217;s (T) U-Verse in 2009: The system is called Mediaroom Advertising Platform, and as Multichannel News reports, it includes pieces of two recent acquisitions: aQuantive&#8217;s Atlas AdManager and Navic Networks&#8217; [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=adecon101.wordpress.com&blog=2932544&post=835&subd=adecon101&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://adecon101.wordpress.com/2008/09/13/microsoft-forget-canoe-we-have-targeted-tv-ads-figured-out/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/7966dcfb6b7235bada1bce0d3e81cd4a?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">djc8080</media:title>
		</media:content>

		<media:content url="http://www.techcrunch.com/wp-content/mediaroom.png" medium="image">
			<media:title type="html">Microsoft Mediaroom</media:title>
		</media:content>

		<media:content url="http://www.techcrunch.com/wp-content/uploads/2008/09/image002.jpg" medium="image">
			<media:title type="html">Image Overlay</media:title>
		</media:content>
	</item>
		<item>
		<title>Microsoft Ad Team: Crispin Porter + Bogusky</title>
		<link>http://adecon101.wordpress.com/2008/08/21/microsoft-ad-team-crispin-porter-bogusky/</link>
		<comments>http://adecon101.wordpress.com/2008/08/21/microsoft-ad-team-crispin-porter-bogusky/#comments</comments>
		<pubDate>Thu, 21 Aug 2008 16:28:00 +0000</pubDate>
		<dc:creator>Dash</dc:creator>
				<category><![CDATA[MarSP]]></category>
		<category><![CDATA[Microsoft]]></category>

		<guid isPermaLink="false">http://adecon101.wordpress.com/2008/08/21/microsoft-ad-team-crispin-porter-bogusky/</guid>
		<description><![CDATA[What is the deal…with Seinfeld as a pitchman for Microsoft?
MG Siegler





I can hear it now: What is the deal with Apple? They don’t sell Apples. Why call themselves that? … Yes, ladies and gentleman, Jerry Seinfeld is Microsoft’s new pitchman.




Microsoft is still being very secretive about its new $300 million advertising campaign that it plans [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=adecon101.wordpress.com&blog=2932544&post=759&subd=adecon101&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://adecon101.wordpress.com/2008/08/21/microsoft-ad-team-crispin-porter-bogusky/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/7966dcfb6b7235bada1bce0d3e81cd4a?s=96&#38;d=identicon&#38;r=G" medium="image">
			<media:title type="html">djc8080</media:title>
		</media:content>

		<media:content url="http://venturebeat.com/wp-content/uploads/2008/08/seinfeld.jpg" medium="image" />

		<media:content url="http://www.alleyinsider.com/~~/f?id=482998ed14b9b926007f8da4&#38;ctxt=wwwr1.1.5.3&#38;ctxt=wwwr1.1.5.3&#38;ctxt=wwwr1.1.5.3&#38;maxX=258&#38;maxY=206" medium="image">
			<media:title type="html">mac-and-pc.jpg</media:title>
		</media:content>
	</item>
	</channel>
</rss>