tEarn Exitmerical – $20 Trial Buy, the Simplest Ad Buy, PPT

Publishers: To install this presentation on your ad page, the last page of the presentation has the needed HTML tag. Here is the link to the ‘$200 Special‘ presentation.

(link to Santa Clara Weekly page)

tEarn Exitmericals, the Simplest Advertising Buy

tEarn introduced exitmercials, the pioneering approach for inexpensive, high ROI advertising. It’s also the simplest, self-service network.

$20 Trial Buy

You push 400 visitors to your website for $20. Imagine an instant conference with 400 qualified attendees listening exclusively to your pitch. 

You don’t even enter a credit card number. Use your accounts at Amazon, Google, or Paypal. Just enter your website domain name and click approve.

• Website name
• Approve

You’re done. 

tEarn Does the Heavy Lifting

Look at the work you saved.

• No banner, no keywords. No search engine optimization.
• No creative efforts to trick visitors into clicking – just count the extra views on your website (or any webpage.)
• tEarn qualifies viewers. We deliver the serious customers to a website; and skip the visitors who hop in and out.
• We present your website as an ad. It’s frontmost and the exclusive ad on the page. 
• You pay only when a visitor views that exclusive ad; not on delivery to a cluttered page where we only guess the actual number of views.
• We make sure your webpage look great on any screen, from laptops to desktops, PC’s to Mac’s, iPhones to 60″ LCD displays, and with dozens of browsers and versions.
• We limit ad deliveries to those who block ‘cookies.’ You don’t waste money on customers who respond badly to advertising.
• We make sure your ad is only shown once per day per user. You don’t waste repeated views to the same person.

In minutes, you get the hits you want. 

Full Campaigns

Of course, we want you to learn about all the other possibilities that tEarn offers. Targeting by microchannels, video ads, rich media ads, interactive engagement, animated fanfold images that adapt magazine creatives to online presentation – you work with your creative agencies, consultants, and webmasters to drive the right customer to your website, build the right image, and win them as repeat customers.

The $20 trial campaign is not a special. We encourage regular testing of campaigns so that every advertiser gains maximum return on their advertising budget.

A single buy targets millions across hundreds of publishers.

Learn Simplicity

Put the power of exitmercials to work for you. Visit http://ady.tEarn.com/, sign up, and approve your trial buy. 

Learn simplicity. 

tEarn Exitmercial for Ad Buyers, PPT

(Text version)Visit http://tEarn.com/

Exitmercials Deliver the Best Value for Advertisers

tEarn exitmercials deliver the best value for advertisers. The unique combination of advertising format, qualified delivery, and pricing provides advertisers the best opportunity to realize ROI’s that finally break the single digit returns of TV, magazine, newspaper, direct mail, banner, or CPC ads.

How does it work?

What is an Exitmercial?

An exitmercial binds an exit link of a website with a full page ad. Socially, it binds the conversation between two related publishers. Let’s look at the format, delivery, and pricing.

Full Page Format (adpack demo) 

• Each ad dominates the page. The ad is the primary content, thus it controls the sole focus of the reader.
• The content can be the advertiser’s website, webpage, video, flash, or fanfold image. There is no limit on the duration and interactivity of the ad, enabling creative talents the unprecendented freedom to captivate and engage.

Targeted Delivery

• Unlike CPC and banner ads embedded on the page, exitmercials deliver only to qualified readers. Exitmercials gain 100% of the qualified readers – those who are engaged with the content and demonstrate their interest by clicking on relevant links on the page. 
• Embedded ads target stray visitors. Exitmercials target core visitors.

Savings from CPV

• Exitmercials optimize CPV (Cost per View). Unlike TV, magazine, newspaper, direct mail, and banner ads where advertisers estimate actual views, tEarn exitmercials charge only when an ad is delivered. Remember, each delivery is the exclusive elment on the ad page. 
• Advertisers don’t need to waste time writing copy to trick unqualified visitors to click. Buy 100% view, again providing the creative folks the opportunity to engage. 

Exitmercials deliver the best format, delivery, and price. Let’s explore the details.

Understanding Advertising Basics

The easiest way to understand advertising is to revisit mailers. 

1. The advertiser buys a list of addresses. Targeted lists cost more. Untargeted, like junk email lists, cost less.
2. The advertiser prepares a flyer or mailer. The mailer could include a DVD disk with video or interactive content.
3. The cost is $1.00 or higher per delivery – $0.35 or more just for the postage.

Did the target open the envelope? Look at the contents? 

• If 50% engaged for 5 seconds or more, the CPV (Cost per View) is $2.00. 
• If 10% spent more than 30 seconds with your mailer, the CPV for that qualified group is $10.00.

High ROI on advertising has been expensive.

When one analyzes TV, magazine, newspaper, or embedded online ads – the advertising process is the same. Low view rates (i.e. actual views) again inflate realized CPV, raise the cost of advertising, and lower ROI.

How Exitmercials Impact ROI?

With exitmercials, how does this change?

• CPV: An advertise pays only when an ad is viewed, not just delivered. An advertiser decides a budget. This can be as little as $20 for a test campaign – or as large as a million dollar campaign. 
• The advertiser chooses a CPV. This value depends on the advertiser, their product or service, the value of a qualified customer, and alternative means to gain the same customer. The latter has been discussed above.
• Target a Microchannel. The advertiser selects a microchannel. Each microchannel aggregates the qualified publishers and the visitors among those publishers. It’s a single buy for a microchannel – instead of multiple buys with each publisher.
• Higher CPV’s ads on a microchannel have the best chance to be viewed first.
• Focus on the Message. Since every view is a qualified view, the advertiser and their creative consultants focus entirely on the message. Who are the customers? What do they want? What does the advertiser offer? How do we engage them? Spend energy answering core questions.
• Test, Test, Test. The tEarn control panel allows advertisers to easily test multiple messages that target microchannels. Thus, the focus becomes exclusively optimizing ROI.

With the best format, delivery, and pricing – exitmercials provide the unique opportunity for advertisers to target double-digit ROI’s. When the focus is on the results, the returns improve many folds. 

Conclusion

Rich media, qualified targeting, and CPV pricing, exitmercials change the format, delivery, and pricing of advertising. It’s a game changer – for the benefit of advertisers.

Get your creative juices brewing. (PowerPoint on Google Docs)

Using Youtube for tEarn Exitmerical Ads

You can serve video ads using Youtube. Upload your video to Youtube, copy the embed tag, and paste as the HTML code for your ad using the tEarn Ad Cart. Here are the step-by-step instructions.

Copy the Embed Tag

• Upload your video at Youtube. The video can be any length. The time limit depends on your message and the patience of your intended reader. Industry wisdom suggests 15 seconds. Microsoft has tested 90 seconds. It can even be a 30 minute program, but few people can be interrupted for a 30 minute show. 
• For each video, Youtube provides an ‘embed’ tag. Click and copy the tag to the clipboard. 

Here is a sample embed tag:

Paste into tEarn

• Sign into your account at http://ady.tEarn.com/
• Click Advertiser on the left menu. This is your ad cart.
• Edit an existing template or create a new template.
• Paste the embed tag into the supplied textbox.

Changing the Size of the Video

tEarn uses the IAB 770×500 ad size. Edit the embed tag in two places as follows:

Autostart Video

To automatically start the video, insert the &autoplay=1 into the embed tag as follows:

Continuous Loop

To repeat and restart the video, insert &loop=1 as follows: