The New Economics of Advertising

October 25, 2008

AdNet Weekend

Filed under: weekend — Dash @ 3:30 pm


LookSmart’s Search Advertising Network Approaches 500 Million 
WELT ONLINE, Germany - Oct 22, 2008
LookSmart, Ltd. (NASDAQ:LOOK), the search advertising network and management company, today highlighted metrics that demonstrated the company’s delivery of LOOK
Merit Advertising Network Seeking Exciting Web Sites to Spotlight
SYS-CON Media, NJ - Oct 23, 2008
ANDERSON, Mo. , Oct. 23 /PRNewswire/ — Merit Advertising Network has opened the door to streamlined advertising for both Internet and traditional 
What Online Stores Sell: Data About You
New York Times, United States - Oct 24, 2008
What I didn’t know was that Swatch sent information about my purchase to a company called Acerno, which runs advertising network that reaches 80 of the top 

Mediapost.com
Glam Media Launches Men’s Ad Network
Wired News - Oct 20, 2008
By Meghan Keane October 20, 2008 | 11:19:22 AMCategories: Advertising Creating a newad network as dollars shrink out of the market may be a risky 
Glam Media launches Brash for the boys CNET News
Glam Media Launches Brash.com Network to Revolutionize Digital istockAnalyst.com (press release)
paidContent.org – Glam Media Finds Its Male Side, Launches Brash.com Washington Post
Media Guardian
Online vertical ad network Networkplay.in to break even in 2009
exchange4media.com, India - Oct 23, 2008
Online vertical ad network Networkplay.in, which was launched on October 15 this year, aims to break even within a year of its launch. 

MediaPost Publications
Akamai Drops $95 Million For Ad Network Acerno
MediaPost Publications, New York - Oct 21, 2008
by Gavin O’Malley, Tuesday, Oct 21, 2008 8:11 PM ET Content delivery giant Akamai Technologies has reached an agreement to acquire ad network acerno for $95 
Akamai Introduces Advertising Decision Solutions; Announces  MarketWatch
Akamai Announces Merger, Launches Ad Decision Solutions xchange Magazine
Akamai Bets $95 Million On Better Ad Targetting; Buys acerno Washington Post
Wired News - ClickZ News
Mobile ad network AdMob hits profitability, raises $15.7 million
VentureBeat, CA - Oct 21, 2008
Mobile advertising network AdMob has become a darling of Silicon Valley this past year, having grown large alongside the recent explosion of mobile web 
AdMob Turns Profit, Aims To Boost Mobile Advertising Sci-Tech Today
What Recession? AdMob Wins Big Funding Round, Eyes Global Ad Markets ClickZ News
Money is Still Flowing (to Mobile); AdMob Raises $15M+ Mashable
Red Herring - New York Times Blogs
“Building a Virtual Ad Network: An Insider’s View” to Be Presented 
Market Wire (press release) - Oct 23, 2008
Jerry L. Smith, president of Morefocus® Media, a health and education vertical advertising network, will present the topic. 
Nokia funds Chinese mobile ad network Madhouse
VentureBeat, CA - Oct 22, 2008
Madhouse’s ad network currently covers about 75 percent of China’s mobile traffic. This is a big boon for both Nokia and GroupM, considering how huge 
Nokia Invests in Chinese Mobile Ad Network Madhouse Digital Media Wire
all 2 news articles »  NOK - AMS:NOKA - S

MediaPost Publications
Deal Creates Largest Ad Network For Internet Radio
New York Times, United States - Oct 14, 2008
By Claire Cain Miller TargetSpot, an Internet radio advertising network, announced Wednesday that it has acquired Ronning Lipset Radio, an advertising 
TargetSpot Buys Ronning Lipset, Creating Huge Radio Ad Network ClickZ News
/CORRECTION — TargetSpot, Inc./ MarketWatch
paidContent.org – CBS-Backed TargetSpot Buys Radio Ad Rep Firm  Washington Post
Wall Street Journal - FMQB

Social Media Weekend

Filed under: weekend — Dash @ 3:28 pm


Cision Launches Comprehensive, Enhanced Social Media Monitoring 
MarketWatch - Oct 24, 2008
The Cision Social Media Dashboard, a self-service, online portal that delivers real-time access to social media coverage, plus analysis and reporting tools 
Study: Influencers are Alive and Well on Social Media Sites
New York Times, United States - 21 hours ago
By FREDERIC LARDINOIS, ReadWriteWeb The fact that 10% of users create 90% of user-generated content on any given social media site has become a standard 
Social Media Expert Advises On How To ‘Twitter For Business Success
PR Web (press release), WA - 7 hours ago
Twitter (www.twitter.com) is a social media site offering real-time short messaging service that transcends multiple networks and devices. 
Forrester: Social Web Now Mainstream
Adweek, NY - 22 hours ago
The company’s polling indicates 2008 has marked significant growth for social media, with a decided majority of users now taking part. FORR
Social Networking, Data Mining, Media and Privacy
Media 3.0, NY - 17 hours ago
He demonstrated not only how social media centered around a brand or organization can cultivate enthusiasm (and generally give an indicator of sentiment), 
Social Media Marketing Primer ClickZ News
B2B Marketers Still Hesitant to Get Social Destination CRM
Forrester finds b-to-b marketers sticking with tried-and-true  BtoB Magazine
all 4 news articles »  FORR
Social Media Gains Momentum – Writers Gain Visitors And 
PR-Inside.com (Pressemitteilung), Austria - Oct 24, 2008
2008-10-24 14:06:49 – Keeping the social media spark alive after hours takes energy, talent… and a creative writing boost from programs like ThoughtOffice 
Linkbaiting is dead: Why social media needs to kill the FUD
ZDNet - Oct 23, 2008
Nor is Twitter, nor blogging nor IM nor public relations, nor any other service or social mediatrend that has been blindly pushed to an early grave by 
Digital Web Business News: Weekly Report – Oct. 23, 2008 ZDNet
all 2 news articles »
Visible Technologies Recognized as Top 100 Fastest Growing Private 
MarketWatch - 20 hours ago
The company’s Software as a Service (SaaS) TruCast(R) 2.0 platform for social mediamonitoring and engagement platform was launched in May 2008. 
Social Media Cafe venue selected
Manchester Evening News Blog, UK - 2 hours ago
The venue for the city’s first ever Social Media Cafe event has been decided – it’s The Northern at 56 Tib Street, Manchester, M4 1LW. Tel: 0161 835 2548. 
Social media and enterprise IT demand gen — a wrong fit?
ZDNet - Oct 22, 2008
While our PR fundamentals discussion was compelling, it momentarily branched into something that I feel is a bigger issue — how social media relates to 
Marketing via social networks a no-no? BizReport

Blog Weekend

Filed under: weekend — Dash @ 3:26 pm



Bleacher Report
JAMIE SAMUELSEN’S BLOG Wolverines must get defensive or MSU will 
Detroit Free Press, United States - 7 hours ago
By JAMIE SAMUELSEN • FREE PRESS SPECIAL WRITER • October 24, 2008 Jamie Samuelsen can be heard on the morning show on WRIF-FM (101.1) and blogs for 
Live blog: Michigan State at Michigan MLive.com
JAMIE SAMUELSEN’S BLOG Won-loss records don’t detract from UM-MSU Detroit Free Press
SHANNON SHELTON’S BLOG Dantonio won’t take solace in Wolverines Detroit Free Press
Detroit Free Press
Blog Bits: Socialism label; Obama, speak out
Kansas City Star, MO - 12 hours ago
Is a change of tax rates a socialist proposal to share the wealth? Is the creation of a tax credit for low earners an extreme form of socialism? 
Video: Eye To Eye: Obama And McCain CBS

YM Blog-a-Thon: Why I’m Voting for Obama New America Media
Negative GOP “Robocalls” Distress Many Ellsworth American
Globe and Mail - Bangor Daily News

The News & Observer, Raleigh, NC, Dan Barkin column: TV blog helps 
Trading Markets (press release), CA - 3 hours ago
I have found their blog a great way to at least pretend I know what’s going on. Our bloggers got together after the departure of Danny Hooley, our TV writer DIS - OTC:CMTX
HELENE ST. JAMES’ BLOG Ex-Wing Schneider calls Detroit one of best 
Detroit Free Press, United States - 14 hours ago
BY HELENE ST. JAMES • FREE PRESS SPORTS WRITER • October 24, 2008 Tonight’s Red Wings game against the Thrashers brings a selection of former Wings, 

BBC News
US presidential election blog: Joe Biden was right, but that does 
Sofia Echo, Bulgaria - 21 hours ago
The John McCain-Sarah Palin campaign is running attack ads against Barack Obama on the basis of Joe Biden’s prediction that there could be a “generated 
Video: Obama On The Defensive CBS

Information about candidates lacks substance Statesman Journal
Joe the plummer? Toronto Star
Canada Free Press - Business Media Institute

JAMIE SAMUELSEN’S BLOG Millen may have had a hand in leaking Farve 
Detroit Free Press, United States - 21 hours ago
By JAMIE SAMUELSEN • FREE PRESS SPECIAL WRITER • October 24, 2008 Jamie Samuelsen can be heard on the morning show on WRIF-FM (101.1) and blogs for 
HELENE ST. JAMES’ BLOG Lilja practices, likely for Monday’s game
Detroit Free Press, United States - 22 hours ago
BY HELENE ST. JAMES • FREE PRESS SPORTS WRITER • October 24, 2008 Update from Joe Louis Arena and Red Wings practice today: Andreas Lilja skated today but 

Sydney Morning Herald
JOHN LOWE’S BLOG On biggest stage, Phillies aren’t always a hit show
Detroit Free Press, United States - 23 hours ago
By JOHN LOWE • FREE PRESS SPORTS WRITER • October 24, 2008 Thursday night was the 15th anniversary of the homer by Toronto’s Joe Carter that abruptly ended 
Phillies still confident they can win World Series Philadelphia Daily News

CNET News
Manage WordPress blog comments in AIR
CNET News, CA - 15 hours ago
If you’re keen on moderating blog comments in near real time and would prefer to do so without a browser window open, you should check out Moderator. 
Weekend blog: When a bath is more than just water
Sofia Echo, Bulgaria - 6 hours ago
The Sofia central baths have been a source of fascination since I first saw them three-and-a-half (already) years ago. Were they barricaded at that point? 

October 19, 2008

AdNet Weekend

Filed under: weekend — Dash @ 4:52 am


Online Poll: Obama Widens Lead With Key Female Demographic
MarketWatch - 6 hours ago
MOUNTAIN VIEW, CA, Oct 17, 2008 (MARKET WIRE via COMTEX) — NeoEdge Networks, Inc., the leading advertising network focused on providing television-quality 
Targeting Is the Ad Network’s “Killer App”
ADOTAS, NY - 8 hours ago
Targeting arguably has become the ad network “killer app.” According to E-consultancy 2007 Online Ad Network Buyers Guide, targeting was only 1% behind 
Dude Publisher/Ad Network Heavy Lays Off 14%*
Silicon Alley Insider, NY - 6 hours ago
Today’s entry: Dude-centric publisher and ad network Heavy, which is laying off 12 people, which it says amounts to 14% of its staff. 

Rethink Wireless
Google building iPhone specific ad network
Rethink Wireless, UK - Oct 16, 2008
The search giant is following in AOL’s footsteps and readying an iPhone specific advertising network, significantly enhancing the power of the Apple handset 
Dark times on the Net: analysts cut Google, Yahoo CNET News
Google Offers DIY Display Ads Builder, Expands TV Ads Distribution Search Engine Land
Report: Google, Yahoo talking with DOJ over advertising agreement Bizjournals.com
Internet Marketing News - WebProNews
all 196 news articles »  GOOG - YHOO
Nokia Adds Fox News To Its Media Network
InformationWeek, NY - Oct 15, 2008
By Marin Perez Nokia announced Wednesday it has signed several major US publishers for its mobile advertising network. Nokia Media Network will now provide AMS:NOKA -NOK
GameShark.com Selects Intergi as Online Advertising Representation 
MarketWatch - 12 hours ago
 Intergi is both a leading online gaming and entertainment advertising network and representation company offering a hybrid of online opportunities that OTC:GMEI - MCZ
Nokia Adds US Publishers To Media Network
Mediapost.com, NY - Oct 16, 2008
“These additions fortify the Nokia Media Network’s reach in the United States, which has already been a well-performing advertising network, especially for AMS:NOKA - NOK
Buzz Technologies Inc (OTC:BZTG): Buzz Ad Network upgrades to 
Trading Markets (press release), CA - Oct 16, 2008
Oct 16, 2008 (M2 PRESSWIRE via COMTEX) — BZTG | Quote | Chart | News | PowerRating — The Buzz Ad delivery network is currently undergoing an upgrade so OTC:BZTG -OTC:CMTX
Online Poll: Obama Widens Lead With Key Female Demographic
International Business Times, NY - 6 hours ago
More than 50 toppublishers rely on NeoEdge to deploy over 500 ad-supported casual gamesthroughout the NeoEdge partner network. NeoEdge has created a robust 

Earthtimes (press release)
MySpace launches ad network for individuals, small businesses
Computerworld, MA - Oct 13, 2008
By Heather Havenstein October 13, 2008 (Computerworld) MySpace launched a beta version of its DIY (Do It Yourself) advertising platform today that’s aimed 
paidContent.org – MySpace Expands Self-Serve MyAds Display Ad Service Washington Post
MySpace Launches ‘MySpace MyAds’ Platform Democratizing Online  Centre Daily Times
all 24 news articles »  GOOG

Social Media Weekend

Filed under: weekend — Dash @ 4:50 am


Obama’s power in social networking
CNNMoney.com - 8 hours ago
Specifically, social networking. During a panel called “One Month to Go: The Road to the White House” at Fortune’s recent Most Powerful Women Summit, 
Boston to get own social networking website
Boston Globe, United States - Oct 15, 2008
By Casey Ross Mayor Thomas M. Menino is launching a Facebook-like social networkingwebsite where people with roots in the city’s corporate and academic 
Social Network Bebo Launches “Bebo Originals”
Hit Search, UK - 6 hours ago
Building on the success of KateModern and Sofia’s Diary, the Social Media Network is developing a commissioning and scheduling policy for 2009 that will 
Bebo set to launch exclusive web comedy Brand Republic
all 2 news articles »
Leveraging Social Networks
AffiliateTip.com, NJ - 4 hours ago
By Shawn Collins The Leveraging Social Networks session at Affiliate Summit Social Media 2008 featured Sachin Agarwal, President & CEO of Dawdle.com; 

Mashable
Webbr Launches a Very Visual Social Network
Mashable, CA - 2 hours ago
Webbr is a new startup that provides a visual social network where you can see how everyone is connected at-a-glance. Many pundits believe that Web 3.0 (aka 
Kaixin001: China?s Apple of Social Networks
Washington Post, United States - Oct 16, 2008
Kaixin001, the latest newcomer to the Facebook clone wars in China, is China?s fastest growing social network having amassed a staggering 7.5 million users YHOO - GOOG

Marketing Pilgrim
Yahoo Profiles Evolve into a Social Network
Marketing Pilgrim, NC - 11 hours ago
My first thought was, “Yahoo doesn’t have a social network, I’m not clicking on that link.” You see, while there’d been much talk of Yahoo either building a YHOO
Gravity West Mining Retains AGORACOM To Provide Investor Relations 
Baystreet.ca, Canada - 9 hours ago
Second, a social network that provides investors with the ability to create extensive profiles that include photos, bios, video messages to fellow investors CVE:GRW - GOOG - TSE:X
Nielsen To Shutter “Hey Nielsen” Social Network/Market Research Hybrid
paidContent.org, CA - 9 hours ago
By Tameka Kee – Fri 17 Oct 2008 09:10 AM PST Nielsen is shutting down its social network-market research hybrid “Hey! Nielsen,” Mediapost reports. 
Hotel defends social networking site ban
ChesterChronicle.co.uk, UK - 16 hours ago
THE Chester Grosvenor Hotel and Spa has banned staff from using social networking site Facebook. Some employers believe staff can spend too long messaging 

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